I wasn’t born a web designer; I grew into it.

As a person running a business in the modern world I am acutely aware of the importance of being able to engage with clients and customers through my website and other social media channels like Facebook, Twitter and LinkedIn. These suit my needs. What suits your business? Although web design and development is not my […]

What the heck is Branding?

You hear about them on the radio, watch and engage with them on your T.V. and digital devices, even wear them as a mark of your loyalty. Brands are ubiquitous and invisible all at the same time. But what does ‘branding’ mean? In short, your brand is your promise to your customer. It tells them […]

Dude, where’s your logo?

I have been waiting to use this solution for my stationery for a while and with the new site redesigned I thought there’s no time like the present. Basically, keeping the design simple and sticking with my black, red and white colours what I wanted to do was make my logo invisible when viewed at first […]

Lismore Craft Collective

In 2013 I was the advisor to the Lismore Marketing Committee (LMC) judging panel on the ‘BRAND LISMORE’ design competition in which Lismore’s visual identity was chosen for the the towns marketing and promotional needs. Afterwards I was tasked with rolling out the identity across various marketing devices and merchandising culminating with the design of […]