We worked with Charlie Crowley, a craftsman who creates unique handcrafted bespoke kitchens, furniture, and interiors to design new branding with a clearer voice and design and launch a new website.
We worked with Charlie Crowley, a craftsman who creates unique handcrafted bespoke kitchens, furniture, and interiors to design new branding with a clearer voice and design and launch a new website.
The branding project:
Charlie Crowley has being creating handcrafted bespoke kitchens, furniture and interiors for over 20 years. He has a team of highly skilled people working with him to deliver very high quality products and service.
As a fellow member of our local Chamber of Commerce I reached out to Charlie wondering whether he would be open to discussing a review of his branding and we got talking about working on certain assets.
We started out with redesigning his visual identity, at that time based on a tree cross section, which we thought was a little underwhelming and was not working properly across his customer touch points.
His company ethos is to provide a frictionless process for his clients, producing very high quality work that ‘Embraces the Essence of your Home’.
This project expanded as they sometime do into looking at his full communication methods, what was missing and what we could do to help raise the level of his branding.
The resulting solutions were a new logo type that puts his name front and center accompanied by his primary descriptor – ‘Cabinetmakers of Distinction’. For promotion of his services the descriptor can change to ‘Kitchens & Interiors’ when required.
We also produced a logo mark based on his ethos for use in static form when needed at customer touch points such as vehicle livery, print and display etc. and animated form when used on web and in social media campaigns.
The website project:
In Q4 2025 Charlie asked us to rethink and relaunch the company website.
We audited the current website and found areas that could be greatly improved in a way that shows the quality of the work the company creates, the services provided and to increase lead generation by providing information and tips for site visitors who need help planning a project of their own.
Launched in January 2026, the new website:
– showcases his best work in kitchen design with project case studies and supporting imagery
– showcases the high quality of the work for interiors and the breath of work he can provide
– a page detailing the services the company offers with tips on how to prepare before booking a consultation
– for those visitors researching a project they are planning but need help with, there’s a ‘Plan your Project’ page giving them tips on what to focus on
– liberal use of call to actions for lead generation
All written content is delivered in the friendly tone of voice that Charlie is known for.
Recent site analytics has shown a 300% increase in traffic since the launch of the new website with particular interest in the project pages and Plan your Project page.
You can visit the website here.
We continue to work with Charlie and his team on the further creation of brand assets for print and social media.