1) a hand printed logotype for the name – that draws on the ‘do-it-yourself’ nature of the artisan – the font which would also be used for descriptive text on the labels creating continuity of style,
2) an etched illustration of a cow to distinguish the type of cheese
3) an overlayed block of vibrant colour to represent each cheese flavour
All three components on a white background which would help project the overall design.
Taste tests were underway while we were in the design process and the final resulting mature white cheddar blends were to be: Naturally smoked using oak chips, Black Pepper and Chives, Garlic and Herb, Sundried Tomato, Black Pepper and Rosemary, Roasted Onion and Caraway seed.
Each cheese was assigned its own colour and we have insured that the palette can be expanded to include future products as well.
Additional print collateral for promotion was created as well as the updating of the clients website.