Eamonns reason for the brand refresh came from his interactions with customers and learning that although they were familiar with the Knockanore Farmhouse Cheese brand and have a high regard for the excellent products, they found the current logo and labels to be somewhat dated.
The brief for the project was to update the company logo to a more contemporary and more customer friendly solution and to insure it was transferable to all products.
Following Q&A sessions with the Knockanore team regarding future aspirations for the brand we set about reviewing their current branding, the packaging design and labels, how the products are displayed in shops and how they perform visually alongside their competitors. Further discussions on our findings had ‘recognisable at a glance’ and ‘legibility – in terms of product display – as touch points to be included in the final solution.
The graphic design process went through multiple rounds of iterations where the client was a central part of whittling down the ideas we came up with, until finally deciding on what they were most happiest with and they felt met their brief.