My job is to respond to the music, while keeping in mind the overall message we want to get across. I then wait in anticipation for the tracks to be sent on to me, listen and live with them for sometime, making notes on my first impressions and thoughts when doing so. Then I leave them alone and let the mind percolate for a while, revisiting them once in a while to see if there are new ’jumping of points’.
Developing the strongest ideas that have bubbled to the surface to a point where I am confident in what the solution will be, I work up and present Marc with concept visuals for the release and await his comments. The second ‘Happy’ point in a project is reached when he, or any client, returns with a positive feedback, having ’got’ the concept and is excited by what the eventual music packaging, CD, posters and other promotional materials will be.
The third ‘Happy’ point is when you hold a finished product in your hand and it is exactly as you imagined, but more importantly, beyond the expectations of what the client imagined.