As we discovered, the old website was not very user friendly for staff, students or parents. Aside from an active blog, the site didn’t offer much useful information that an inquisitive current parent or curious future parent may be seeking. Further discussions with Liosmór Mochuda N. S. uncovered some thoughts as to why enrolment may be slipping: unawareness of where the school is located or that it even exists. Knowing that a new website wasn’t necessarily the silver bullet, collectively with the school we felt it was a good first place to start so that at the very least a place for current parents and parents of prospective students to find helpful information existed.
With a surplus of content provided by the school, RHD created an uncomplicated, on-site user experience by organising the content in a way that is relevant for each of the site’s prospective audiences bringing pertinent information to the forefront for each. For example, a calendar of events for current parents and an online enrolment interest form for parents of prospective students; neither which had existed on the old site.