We worked with Charlie Crowley, a craftsman who creates unique handcrafted bespoke kitchens, furniture, and interiors to redesign and relaunch his branding with a clearer voice.
We worked with Charlie Crowley, a craftsman who creates unique handcrafted bespoke kitchens, furniture, and interiors to redesign and relaunch his branding with a clearer voice.
Charlie Crowley has being creating handcrafted bespoke kitchens, furniture and interiors for over 20 years. He has a team of highly skilled people working with him to deliver very high quality products and service.
As a fellow member of our local Chamber of Commerce I reached out to Charlie wondering whether he would be open to discussing a review of his branding and we got talking about working on certain assets.
We started out with redesigning his visual identity, at that time based on a tree cross section, which we thought was a little underwhelming and was not working properly across his customer touch points.
His company ethos is to provide a frictionless process for his clients, producing very high quality work that ‘Embraces the Essence of your Home’.
This project expanded as they sometime do into looking at his full communication methods, what was missing and what we could do to help raise the level of his branding.
The resulting solutions were a new logo type that puts his name front and center accompanied by his primary descriptor – ‘Cabinetmakers of Distinction’. For promotion of his services the descriptor can change to ‘Kitchens & Interiors’ when required.
We also produced a logo mark based on his ethos for use in static form when needed at customer touch points such as vehicle livery, print and display etc. and animated form when used on web and in social media campaigns.
We continue to work with Charlie and his team on the further creation of his brand assets.